Thursday, March 20, 2008

The Teabag Effect

We've just published our latest company newsletter, and for one of the articles, we needed a photo illustration of the different effects of steeping tea in different temperature water as a metaphor for how change percolates through an organisation. It was a perfect chance to put all the studio gear together and shoot!

Tech spex: Bronica SQ-B, PS 80mm f/2.8, Silvestri Hasselblad V adapter, Hasselblad Ixpress V96C
ISO 50, 1/500s, f/9.5; 2x 180W mains strobes, 1x 40x60cm softbox, 1x umbrella reflector, 2x black T-shirts

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2 Comments:

Blogger marcthinks said...

But they cropped the photo! It looks cooler in 6x6 format.

3:07 AM  
Blogger Jason Tay said...

Yes, that's true and I agree with you, but then that's the way it works a lot of the time! I am very fond of the square composition but not everyone is! One often has to shoot wide in case the designers decide to crop the image a different way to what you imagined.

12:43 PM  

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